Review, Vote and Share Feedback!
Thanks to all community contributions, new designs for The Village of Ashcroft visual identity have been developed. We invite you to review the design and tagline options below and share with us your preferences and comments.
Your input will be used to develop a long-lasting logo that truly represents the Ashcroft community. The new logo will be featured on all village communications, signage and website.
All designs are available for community input via the survey below until Saturday July 20, 2024.
Visit us at the Community BBQ on July 20 where the designs will be on display for voting and comment!
Logo Designs
Input from community consultations has been refined to the following two distinct visual designs, shown here in black and white with some possible colour options, which will be refined and completed after the tagline and logo option is decided.
Option A
Inspired by the flow of the Thompson River; the rounded mountains and open landscape; the wind through the valley; and, the multi-generational movement of people and cargo. This logo option is designed to communicate the welcoming ease of life and small-town warmheartedness that is Ashcroft.
Black and white:
Colour possibilities:
Option B
Horizontal lines suggest both the Thompson River and CPR tracks. Playful and modern uppercase letters are inspired by the daily movement of railway containers that move through the valley. Connectivity is highlighted as two of the letters (A and R) refreshingly dip into the river lines and round off back to almost link with the H and F.
Black and white:
Colour possibilities:
Tagline options
The following tagline options were developed in response to community consultations with the aim to replace the current ‘Wellness Awaits You’. With your help we would like to select a tagline that captures the essence of Ashcroft:
Heart of the True Desert.
True Desert. Warm Welcome.
Moving, Flowing, Growing.
See below examples of how the tagline may appear with the logo.
Option A with Tagline:
Option B with Tagline:
Now that you have viewed the design options complete the form below to share your preferences and comments.